Le Méridien has solemnly announced the invitation to the famous singer and actor Mr. Zhang Weijian as the brand’s first Asian image ambassador to cooperate with the fast-growing Asian market to widely promote the brand’s image and philosophy.
At the beginning of 2010, Maurice Lacroix launched a series of watches that “keep your faith” as the brand declaration, and invited the famous rock superstar Bob Geldof Bob Geldof, golf star Justin Rose Justin Rose and Wikipedia The founder of Encyclopedia, Jimmy Wales, three successful celebrities as image ambassadors, has aroused great response.
Martin Bachmann, CEO of Maurice Lacroix, said: ‘Mr. Zhang Weijian has been loyal to himself for more than 20 years since his debut. We have witnessed his continuous efforts to adhere to the goals of the performing arts. He never said. The spirit of defeat can be fully explained in the brand statement of ‘firm your conviction’. He is the best candidate for Maurice Lacroix’s first Asian image ambassador. ‘
Since the first watch in 1975, Maurice Lacroix has developed into a very popular watch manufacturing brand. The ‘manifesting your faith’ brand manifestation reflects Maurice Lacroix’s insistence on watchmaking art and the pursuit of perfection and continuous innovation of the brand essence.