Since 1833, this large workshop in the Vallée de Joux has been innovating. Today, Jaeger-LeCoultre holds 400 patents and 1,231 outstanding movements. . In 2013, it was the 180th anniversary of the brand. Among the new products to pay tribute to the 180th anniversary, the spherical hairspring newly developed by the Jaeger-LeCoultre watch factory became the ‘another starting point’ in technology. Although this is a kind of columnar hairspring, the hairspring curve is more complicated. It is equipped with two end curves to ensure the movement’s excellent timing performance. If you carefully observe the tourbillon’s spherical hairspring, its uniform ‘breathing’ drives the ‘heart’ of the center of the spherical tourbillon, making it seem to float in the air under weightlessness.
Interview with Jaeger-LeCoultre China CEO: Zhang Ye
Sanlian Life Weekly: Can you tell us about Jaeger-LeCoultre’s superb traditional perpetual calendar cylindrical tourbillon master series commemorative watch, this anniversary edition limited edition tribute to ‘Mr. Anthony Lecourt’?
Zhang Huan: As a watch factory with a long history of 180 years, Jaeger-LeCoultre has a strong ability to independently develop and produce movements. From rare handicrafts to technology, Jaeger-LeCoultre brings together more than 180 watchmaking skills. Almost 100% of the watch design, production and assembly processes are completed in-house, so we are proud to present this outstanding traditional perpetual calendar cylindrical balance tourbillon master series to pay tribute to Mr. Anthony Lecourt.
Sanlian Life Weekly: In the Chinese market, what is the proportion of Jaeger-LeCoultre men’s and women’s watches? This year, we launched a women’s dating series and a large ultra-thin women’s double-sided double time zone flip watch for the women’s market. Do you want to further increase the women’s market share?
Zhang Huan: At present, the proportion of Jaeger-LeCoultre men and women consumers is about 65% and 35%. It is not difficult to see whether the female market has potential for improvement. At the same time, the domestic watch market is becoming more and more mature. Female consumers are not only interested in the design of watches, but also start to pay attention to the complex functions of watches. This is also the advantage of Jaeger-LeCoultre. In the 180-year history, we continue to innovate and develop various beautiful timepieces with complex functions and elegant appearance. In the past, female customers had a high recognition of Jaeger-LeCoultre. Last year, we cooperated with the Shanghai International Film Festival for the second time and launched a date series watch designed for women. In addition, in 2012, Zhao Wei became our brand’s best friend and attracted many women’s attention to Jaeger-LeCoultre.
Sanlian Life Weekly: At SIHH, Jaeger-LeCoultre launched a more comprehensive product series, including classic ultra-thin master watches, complex traditional master watches, iconic flip watches, and cermet deep-sea chronograph watches, What do you think of future watch trends?
Zhang Huan: I believe that the domestic watch market will be further subdivided. With the maturity of the watch consumer market, domestic consumers are not only choosing to wear daily watches, but the proportion of collections will also gradually increase. In recent years, women have become more and more concerned about watches and regard them as necessary Indispensable accessories; consumers have different demands for sports watches, business watches, leisure watches; these factors have accelerated the segmentation of the domestic watch market. And Jaeger-LeCoultre has been working hard to develop new watch materials to improve watchmaking skills and meet consumer demand. For example, this year we used lapis in the dials of the dating series and starry sky watches. As you mentioned, Jaeger-LeCoultre has many product lines, and consumers can choose according to their preferences and different needs.
Superb Traditional Tourbillon Master Series Commemorative Watch