Month: June 2020

Beijing And Shanghai Jointly Set Off And Sent Emotions At A Glance. Zenith Helped The Gentleman To Ride The Charity Event To A Perfect Ending.

(September 25, 2015, Beijing and Shanghai), suits, bow ties, and cufflinks that seem to have nothing to do with motorcycle riders were reinterpreted by the coffee knights, riding Bobber, Scrambler and others A superb retro motorcycle that kicks off a gentleman’s cycling tour in both places. Zenith, as the official global partner of DGR, actively responded to this significant event and assisted in fundraising, thereby launching a special commemorative edition of the Pilot Ton-Up limited edition of five watches, which will serve as an outstanding fundraiser worldwide. Prizes.

   Gentlemen are always given different images and definitions. They can be workaholics, life activists, or even old urchins. No matter which image they have, they have a rigorous work attitude. They are full of fun in life and have rich insights and Seniority, but without losing the heart of young fun. And now there are such ‘gentleman knights’ who wear monocles with monocles, well-groomed beards, silk vests, washed shirts, and tailors’ tailor-made suits. They are gathered in retro motorcycles. Chatting and cycling together created another new cultural trend-the retro gentleman knight culture. The knights took courage as their blade, wisdom as their sheath, and stepped on the retro motorcycles that were cool enough to perfectly interpret the spirit of the coffee knight. What’s more significant is that gentleman riding is not only a riding, but also a charity event aimed at paying attention to men’s health, raising funds for prostate cancer treatment research, and letting the cycling crown spread and pass on in the name of ‘goodness.’

Beijing and Shanghai twin cities, two styles interpret the chivalry of retro gentlemen

   Born in the 1950s on London Street, the coffee knight, developed subcultures including the pursuit of speed, a love of rock music, and a blood-like passion for motorcycles. They are loyal to challenge, they can cross the summit, through the jungle, or across the desert to explore the unknown life. Dare to break the framework of stereotypes, do not follow the secular vision, pursue excellence, do not fall into the limelight, and enjoy the thrill of sprinting and conquering.

   The cycling tour of Gentlemen in Two Cities is on the rise. Beijing is issued by ACE Cafe, a sacred place for motorcycle culture. (Destination is undecided.) Shanghai is issued by Linjiang Road from the 1933 old factory building of Fashion Creative Design Center. Two cities with the most Chinese characteristics, two different styles interpret the culture of retro motorcycles. In the roar of the engine, the locomotive riding team accelerated the throttle, leaving the dust, and released the free heart in the gallop, feeling the thrill of freedom.

   The handsome figures of the ‘Coffee Knights’ who had been in Ace Café and the swashbuckling faces in the gallop seemed to remain in the minds of every gentleman and knight, deeply affecting this group of people, and generation after generation of young people No matter it is Beijing in the compound of Hutong culture in the courtyard or Shanghai in the quiet but mixed with the lively alleys, the heart and dream of chasing wind and chasing speed are passed on from generation to generation.

Zenith TON-UP watch, the epitome of a retro gentleman

   Culture is the epitome of the city, and accessories are the embodiment of style. The Zenith TON-UP watch condenses the spirit of the coffee knight and inherits the most influential retro motorcycle culture in global history. The atmospheric 45mm diameter retro stainless steel case inherits the various attributes of the Pilot series-including large-size luminous Arabic numerals and a grooved wide twist-lock crown-with a retro look. The light olive-gray dial with grainy decorative pattern supports two chronograph dials, and the arched sapphire crystal glass covers it, and the faceted hands and numbers with beige luminous coating are clearly visible on the dial. The pure titanium case back, which is water-resistant to 100 meters, is engraved with the words ‘Café Racer Spirit’, like a medal of honor.

   In response to this extraordinary event and assisting in fundraising, Zenith launched the Pilot Ton-Up DGR Special Limited Edition watch. A limited edition of 5 watches will serve as prizes for outstanding fundraisers worldwide. One of them will be awarded to the individual with the highest donation of Zenith’s watch team, and three will be awarded to the top three donors for gentleman road riding fundraising. The last watch numbered 00 will be It will be auctioned on September 27th at a special formal evening event in London hosted by Huntsman and The Rake. This watch combines distinctive personality, originality, unrestrained freedom and excellent taste, which perfectly explains the core spirit of a gentleman road ride. When cycling meets charity, it is given a whole new meaning. The battle with ‘sweet enemies’ cities full of smoke is no longer open in Beijing films or Wu Nong soft words, coffee knights on all sides go forward to support human health!

About Gentleman Road Riding (DGR):

   (Distinguished Gentleman’s Ride) is a global charity event designed to raise awareness of men’s health plans on behalf of the Movember Foundation, a partner of the charitable organization, as well as research on prostate cancer treatment Raise money. This will be an event that brings together men’s and women’s motorcycle hobbies from all over the world. Classic and retro styles and lightweight motorcycles will come together. By then, every high-class person from all over the world will show their extraordinaryness, start the motor for a meaningful event, and fuel health on classic motorcycles. This is a day of joy, and we will work together to make our own contribution to men’s health.

Elegant And Smart Tasting Mido Bruna Series Rose Gold Small Three-hand Watch

Swiss Mido, founded in 1918, intends to use high-quality materials and precise movements to make a watch that can become a close friend of the wearer. Mido is good at drawing inspiration from architecture and integrating timeless design and use functions into the watch. The Bruner series watch design inspiration comes from the New York landmark Chrysler Building. The modern and elegant, atmospheric and delicate building is integrated into the watch, exuding a charming light. Today, the watch house brings you this rose gold small three-pin watch, the official model: M024.428.36.031.00.

   This elegant and elegant watch has a case diameter of 40 mm and a thickness of 12.6 mm. It is made of stainless steel and is plated with rose gold. The rose gold case with white dial is delicate and exquisite. The brown strap makes the watch mature and stable.


   The crown of the watch is a common round crown with tooth marks on the side of the crown, which is easy to grasp the adjustment time; the top of the crown is engraved with the English name ‘MIDO’. The crown is polished to a smooth cut and bright color.


   The watch is paired with a dark brown alligator leather strap. The strap is well cut, the natural pattern is beautiful and natural, and the edges are stitched with brown silk. The crocodile skin is soft and tough for comfortable wearing.


   The rose gold case of the watch is streamlined on both sides, with smooth and beautiful lines. The surface of the watch is polished and polished to make it smooth and smooth; the watch bezel is carefully treated to show a beautiful ladder surface, and the case is more layered. .


   The watch lugs and case are integrally formed, with smooth links, the lugs are not long, and exquisite and compact; the lugs are slightly curved, ensuring that the watch fits the watch more closely and makes it more comfortable to wear.


   The strap is linked with a folding buckle, the buckle is made of stainless steel, and the outer layer is plated with rose gold to perfectly match the case. The folding buckle is convenient to open and close, not easy to fall off naturally, and easy to wear.


   The white dial of the watch is exquisitely designed, and its surface is decorated with radial corrugations. The hands are designed with small three hands. The small seconds dial is located at seven o’clock. The date is displayed at three o’clock. The hour markers are elegant rose gold.

Small seconds

   The small seconds dial at seven o’clock is small and exquisite, and the hands are slender, using a scale of five seconds. The radial ripples of the dial are arranged in a divergent pattern with the small seconds as the center.

Table bottom

   The back of the watch is transparent, and the inner movement can be clearly seen through the sapphire crystal; the inside is equipped with an automatic movement. On the bottom of the case and on the rotor of the movement are engraved the brand logo and some relevant parameters of the watch.

Summary: This Mido Bruna series watch adopts the elegant and agile small three-pin design, using the delicate and beautiful decorative dial, this watch reveals elegance and elegance everywhere. The elegant appearance, calm temperament and restrained style of this watch can make the wearer of the watch always maintain self-confidence and highlight his unique personal charm.

Seven Cases Of ‘shenzhen Clock And Watch Exhibition’

Fiyta’s exhibition hall full of science and technology, the colors constantly change, fully mobilize
The enthusiasm of the visitors. Magnetic levitation technology is used in the exhibit display.
A small tray makes the watch float in the air like weightlessness.
   1. Largest ever
   According to the exhibition preparatory committee, this year’s Shenzhen Watch & Clock Fair is based on the previous No. 1 Watch Brand Hall, adding a No. 6 Watch Parts Hall, with a total of more than 1,500 booths and a static and dynamic exhibition area of ​​nearly 40,000 square meters. For the most ever.
   In terms of domestic watch brands, Runosd, Lotusman, Aoshiqi, Luoweini, Faydi, Casima, etc. Exhibit once. Insiders have revealed that in recent years, many manufacturers that have processed exterior parts have transformed their watches and created their own brands. This can be seen from the increase in the number of participating brands. However, making accessories and developing brands are two completely different paths. How far you can go depends on your own practice.
   In addition, as China’s position in the world’s luxury and watch consumption has become pivotal in recent years, overseas brands’ entry into the Chinese market has become more vigorous. The exhibition area of ​​overseas brand zones this year has increased significantly compared with last year. LACO from Germany, Lamborghini from Italy, Esprit from the United States, Issey Miyake from Japan, and internationally renowned fashions such as PUMA, AMV, and SENTINEL Brands are making their debut. The newly-added ‘Swiss Brand District’ brings together a unique design hall of 360 square meters, including Codex, Mondaine, EDOX, JoSiffert, Evilard, ETOILE, Peter Tanisman and other Swiss Independent brands, let domestic consumers see the ‘watch kingdom’ style. And the only Swiss-Chinese joint venture group company in the exhibition area that has the membership of the Swiss Watch Association and the Geneva Chamber of Commerce and Industry-Swiss Watch World Bank also once again brought Swiss Military By Chrono, ClaudeBernard, Four Swiss brands from Cover, Louis Erard participated. 2. The best exhibition experience-Fiyta showroom
   According to current popular theories, today’s high-end goods sell not only products, but also a ‘consumer experience’, so it is not enough to just make a good product. The best performer in this respect this year is Fiyta. The exhibition hall full of science and technology fully mobilized the enthusiasm of the visitors. It also adopted magnetic levitation technology in the display of the exhibits. The watch was floated in the air through a small tray and fastened to fly Yada’s theme of moving forward with China’s space industry. As the flagship of China’s watch industry, Fiyta has taken the lead in shaping the brand image. The ‘Impression Beijing’ series produced by Beijing Watch Factory launched the first four watches.
All are based on the contrast between old and new buildings in Beijing. They record the changes of the times.
The face of this one is ‘North Sea and Water Cube,’ and the one on the right is ‘People’s Congress.’
Church and Bird’s Nest. ‘
   3. The most popular mechanical watch style-7 o’clock hollow
   Continuing the topic of design, if the most absent from the watch exhibition is the original design style, then the most abundant is the 7-point hollow-out style. The reason is that everyone uses the same series of Citizen movements, and the watches made are very similar. Someone joked that if the LOGO is removed, even the CEOs of various brands do not know which watch is made by their own. This is as emphasized by Mr. Zhang Xialing, Honorary President of the China Watch Association, at the Summit Forum: Without the self-produced movement, it is impossible to achieve product differentiation, enhance competitiveness, and make the brand difficult to last. 4. The Most Urgent Problem-Design
   This year’s ‘China Watch and Clock Summit Forum’ takes ‘the future of the design industry’ as the theme. Naturally, design has also become the focus of attention in this year’s watch and clock exhibition, but this is precisely what is generally lacking in domestic watches. Looking at home-made brands, there are few works that can stand out in terms of design. There is no such thing as a completely original design product in the models on display in the exhibited models. It is really a sadness for domestic watches.
    5. Most eye-catching products-Impression Beijing Series
   With the end of the first day of the exhibition tour, Impression Beijing series became the most mentioned work. This series was specially designed for the Beijing Watch Factory by Dr. Ren Jin, a jewellery consultant and the leading figure in China’s jewelry design industry. This series is based on the theme of Beijing culture. The first four watches that come out combine the new and old landmark buildings in Beijing, the screen printing process for old buildings, and the enamel process for new buildings. They have been repeatedly demonstrated in the design process. , The price is also facing the public, is expected to become a classic domestic watch series. 6. The most ‘popular’ complication-the tourbillon
   Among the many complicated functions of watches, domestic watches are best at making tourbillons. Today, the domestic brands that launch tourbillon watches and the Swiss brands that launch tourbillons are indistinguishable from each other in quantity, and the price is ten or even hundreds of times. It also makes the ‘domestic tourbillon’ an increasingly new concept. At this year’s Shenzhen Watch Fair, Yibo launched an orbital tourbillon watch. Coincidentally, Tianjin Seagull also launched an orbital tourbillon and orbital double tourbillon movement, which has not yet been made into a watch.
   7. The most famous domestic watch brand that Zeng Jin once called—Tianba Watch
   Only readers who were born before the 1980s should remember the slogan “Tianba, the irresistible temptation” that was popular in the country at the beginning of the reform and opening up. This year marks the 30th anniversary of the Tianba watch. In commemoration, the brand not only launched a commemorative watch, launched a collection of ‘My Story with Tenba Watch’ and a ‘themed work exhibition’, but also held a large-scale theme dinner ‘Thirty Years Ago’. Tianba can be regarded as the earliest domestically produced domestic watch brand and one of the earliest domestic watches using quartz movements. After earning the first bucket of gold, the owner of Tianba watch changed to the mining industry, not only now Can the head of the Tianba watch manage this long-term brand with special significance?

Athens Classico Filled Enamel Gold Dragon Watch

Movement: UN-815 automatic movement
Case: 18k rose gold
Dial: Enamel dial made of different colors by using different metal oxides
Power reserve: 42 hours
Water resistance: 50 meters
Global distribution: limited to 30
The design of the ‘Dragon Opera Pearl’ is slightly old-fashioned, but the craftsmanship is quite exquisite, the color is very bright, the background color is very strong, and the color of the dragon is very strong. Recognize brand characteristics. This dragon watch is bright and colorful, which has certain appeal to ‘lecherous’ collectors.
Orange red, yellow dragon, blue dial, champagne gold edge, dark brown strap, the entire watch is relatively strong, vibrant, exudes youthfulness.
表 This watch is colorful, auspicious and joyous, it is eye-catching. There are some shortcomings in the understanding of the dragon. In the Dream of the Red Mansion, there was such a description: ‘Where is its text, Longyou Qunum?’
It stands to reason that Athens should have surprises in making enamels, especially for the design of oriental themes, but I am not very optimistic about this watch. The main reason is the design and pattern. It is slightly simple and weak. The enamel technology is not. Anyway. But a very significant feature is that these red and blue colors are very folkloric in China. It is very interesting if it is an ordinary commemorative table.
Jinlong white claw black ground, compact and simple composition, rich and eye-catching.

Watches Channel